What’s Next for the Digital Living Room?
Fifteen years ago, Microsoft, Sony, Dell and HP were some of the leading companies jostling for supremacy…
Browsing: Wharton
How Data Analytics Can Drive Innovation
Data presents an invaluable opportunity for firms to innovate, but only if they know what…
Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…
How a Twitter Audience of One Can Drive Business
Jack Kosakowski, CEO of the U.S. divisions of Creation Agency and SkillsLab (@JackKosakowski), argues in…
What’s Behind Facebook’s Slump?
LISTEN TO THE PODCAST: Wharton’s Gad Allon, University of Michigan’s Erik Gordon and Duke’s James…
From Online to Offline: How Brands Use Big Data to Figure Out Where Their Customers Will Shop
Ecommerce brands are using big data to open stores exactly where their customers want them.…
What’s Behind the Hype About Artificial Intelligence?
Apoorv Saxena, lead product manager at Google and co-founder of the AI Frontiers conference that will be…
Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
Emotions that have no speed limit when it comes to virality !
Rage seems to be in Rage when it comes to emotions traveling the farthest and…
How to Find Your Most Valuable Customers
Leading companies have always understood the importance of delighting their customers. But not all customers…