Affinity @ Scale: Making An Impact In A Personalized Context
If you’ve been around marketing for the last half decade, you know about personalization at…
Browsing: Wired
‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis
Bob Cohn joined The Economist Group in February after more than a decade at…
It’s Time to Rethink Your Data—Including Your Smell Data
An interactive art exhibit at WIRED25 explores the ways technology may expose—or obscure—the details of…
How subscription models can boost ad revenue
Top publishers experimenting with their paywall approaches are making headlines. In February, after six months…
GOOGLE’S NEW INTERPRETER MODE TRANSLATES YOUR CONVERSATION
OVER THE PAST year Google has been making its virtual assistant, the eponymous Google Assistant, more capable of…
THE ‘FUTURE BOOK’ IS HERE, BUT IT’S NOT WHAT WE EXPECTED
THE FUTURE BOOK was meant to be interactive, moving, alive. Its pages were supposed to be…
THE NEXT GREAT (DIGITAL) EXTINCTION
SOMEWHERE BETWEEN 2 and 3 billion years ago, what scientists call the Great Oxidation Event, or…
THE WIRED GUIDE TO HYPERLOOP
First proposed by Elon Musk, the theoretical transportation system we call hyperloop would propel people- or…
Shine Theory
IF YOU’RE DESIGNING a product intended for the masses, how do you make sure it reaches…
How Public Relations Pros Influence The Influencers
Remember the time you emailed Bill Gates and he agreed to speak at your office…