Design history has conveniently excluded women. That’s finally changing
It may be a century late, but a recent slew of books and exhibits showcase…
Browsing: Women
10 STEPS BRANDS CAN TAKE NOW TO BOOST WOMEN IN BUSINESS
Even before the pandemic, women handled multiple responsibilities at once, from running a business to…
Understand, recognise, empower: lessons in marketing to mothers
WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant…
The Future of Business: More Women in the Workforce
Women outnumber men in the workforce for the second time in history. Discover what has…
The Most Important Design Of 2017
By creating the Pro Hijab, Nike sends an important message about inclusion and encourages a…
Guess Who Made Computers The Design Tools They Are Today? Women
California designers Zuzana Licko, April Greiman, and Susan Kare influenced a generation of graphics. [Image:…
Do women make better marketers than men?
Barbie versus Ken: the marketing battle of the sexes Many organisations today seem to have…
What Joining The Army Taught One Designer About Creativity
Emily Núñez Cavness funneled her Army experience into a startup that turns scraps from military…
Brandspeak: Why Grey Is The New Black for Keeping Media Out of the Red
The aging of the US population has been a cause for concern among media executives,…
Marketing To Women by Life-Stage Brings Opportunity For Product Growth
Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and…