It takes a village: A look at the hidden teams behind successful creators
As much as creators create content because it’s their passion, the ones who are serious…
Browsing: Word of mouth
YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
WHY(ral) Content?
Word of mouth takes a little thing and turns it into a phenomenon, a viral…
How to Get Voters Off the Fence? With a Soft Touch
If you want to move a chair, just push it in the direction you want…
The role of news brands in multi-media campaigns
News brands affect behaviour change at two key points in the buying journey, according to…
6 Alternatives to Social Media Marketing
A recent social media shutdown illustrates the importance of using multiple forms of marketing for…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
Celebrity Endorsers Are Not Influencer Marketing
It is time to stop calling Kendall Jenner an “influencer.” Jenner and hundreds of other…
Digital word of mouth is the future of advertising
We all know that we’re consuming media in a very different way from ten years…
The Demise of Advertising Business Models
In a blog post earlier this year, I explored the emergence and evolution of new…