A New Year’s resolution for bosses: Abandon these 6 expressions
Bosses get a hard rap from their subordinates—and often for good reason. As organizations flatten,…
Browsing: Words
Does Language Really Matter in Marketing?
The way in which we communicate in marketing is, mainly, done through language. Yes, non-verbal…
How to write digital products with personality
The right words will shape the entire experience. User testing = trainwreck. We need…
Developing the right brand voice and brand tone
Tone of voice is the way that you communicate your message — it dictates the…