Marketing June 14, 2022 0 Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail A project to assist small Mexican shops with branding and management quickly boosted their sales.…
Branding April 6, 2021 0 10 STEPS BRANDS CAN TAKE NOW TO BOOST WOMEN IN BUSINESS Even before the pandemic, women handled multiple responsibilities at once, from running a business to…
Marketing November 26, 2018 0 Helping Entrepreneurs Grow Small Businesses in Emerging Markets While most business research in the developing world focuses on finance, a Stanford professor is…
Marketing January 11, 2017 0 Self-esteem, status perceptions drive premium purchasing in emerging markets: report The demand for premium goods is growing around the world due to the increasing availability…