Agencies Are Scrambling to Meet Client Demands for Amazon-Specific Solutions
Some are even launching dedicated practices Amazon is no sleeping giant. As the Bezos behemoth…
Browsing: WPP
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…
Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
Ad Firms Enlist OpenSlate to Make Sure Ads Run With ‘Safe’ YouTube Videos
Top ad-buying firms sign on for auditing services to make sure ads steer clear of…
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety
Buyers can limit which content categories ads appear in YouTube, Twitter and Facebook aren’t the only platforms grappling…
Meet The Backscratchers: how a team of ‘fixers’ are challenging the traditional agency model
Jody Orsborn was working for an LA music production company when the idea came to her to…
‘Elephant in the room’: Agencies are rolling out Amazon service units
No less an authority than WPP Group chief Martin Sorrell has christened Amazon as the “elephant…
Pinterest Wants to Show Advertisers It Can Run With the Big Dogs
At the recent advertising conference in Cannes, France, Pinterest announced its presence with zeal and whimsy. Up…
WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat
WPP chief Sir Martin Sorrell has singled out Amazon’sAlexa personal assistant as providing one of…
How long will TV advertising stick around?
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV TV ratings are collapsing. Media…