Sir Martin Sorrell: WPP has ‘failed’ when first-party data is not integrated and leveraged
WPP’s chief executive Sir Martin Sorrell is hoping to better unite the holding company’s $5bn…
Browsing: WPP
Ad Agency Executives to Watch in 2017
A handful of top agency executives are charged with effecting change It’s been a roller…
Why Facebook still dominates the social sphere
Yik Yak’s decline shows why Facebook is capturing social ad dollars In 2017, digital will…
Trump’s Win Has Big Potential Impact on Marketers, Corona to AT&T
While much of the world grappled to understand the implications of Donald Trump’s unexpected election…
Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines
JWT and others are already in the publishing game In late September, J. Walter Thompson’s…
Top brands drive change, create unique experiences
The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
The programmatic-creative divide persists
If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising…
In-app advertising: What is in it for publishers?
By now, we have all heard about how in-application advertising represents the next huge land…
Autoplay is everywhere, but not all advertisers are buying
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens.…
Mad Men Versus the Nerds
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as…