Why the Wall Is Crumbling Between Sales, Marketing
The Rise of E-Commerce and Retailers Morphing Into Media Players Spurs ChangesAs VP of e-commerce,…
Browsing: WPP
WPP CEO Martin Sorrell Says In-House Programmatic Buying is ‘Short-Lived’ Trend
Advertising giant projects its programmatic buying unit to hit $1.1 billion in sales in 2016…
How well do agencies really understand programmatic?
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by…