Is blogging still a useful, relevant marketing tool?
Yep, it’s still worth writing, even in this age of chat bots and TicToc. When…
Browsing: Writing
How to write digital products with personality
The right words will shape the entire experience. User testing = trainwreck. We need…
8 Tips for Discovering Your Writing Genius [Infographic]
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question…
Total Annarchy
In my two decades of marketing experience, this is one truism I’ve learned: Some of the…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
The mantra of business writing – short, punchy, concise, to the point!
Becoming a good business writer is more about what you should “not” do than what…
Thinking Beyond The Interface
Designers have largely shifted their skill sets toward interface design, prototyping, and code. Are writing…
Personal Branding: 10 Steps Toward a New Professional You [Infographic]
Does your personal brand need freshening up? Check out these 10 tips to get started.…
Social Media Specialists: The need for quick thinking
“A strong writing background is great experience for anyone to have,” says Carrie Bratcher of…
The style guide imperative for branding
How and Why We Built a Company Style Guide Inconsistency stinks. With writing, it’s the…