Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is…
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Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
The programmatic-creative divide persists
If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising…
WPP CEO Martin Sorrell Says In-House Programmatic Buying is ‘Short-Lived’ Trend
Advertising giant projects its programmatic buying unit to hit $1.1 billion in sales in 2016…