Global: Has advertising lost its connection with consumers?
Advertising has always been designed to attract consumers to products and brands but is it…
Browsing: YouGov
Why ‘ workcations ‘ have become popular
We’ve been taught to keep work and play apart. Yet more of us are still…
Marketers will need to be at the top of their game in 2022
Changed behaviours, the end of brand loyalty, economic headwinds, cultural division … 2022 is going…
YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
Sex sells: lessons in depicting real women in advertising
Despite efforts from ad regulators to stamp it out, ‘sneaky sexism’ still persists. In the…
Representation of Asians in advertising images still lacking
More needs to be done to capture and represent Asian culture in advertising images, with…
Where behavioural science fits between ‘normality’ and continued worry
Pubs and hairdressers have reopened in many parts of the UK in a move that…
Promotions Will Delay Subscription Fatigue
Disregard talk that the newest streaming service will be a “Netflix killer.” There is room…
Brand Storytelling That Stands Out in the Crowded Food and Beverage Market
Brand storytelling is great when you’ve got a multimillion-dollar budget and endless possibilities for creativity.…