Building brand belonging is no longer just appreciated – it’s imperative
New research by Sefiani has highlighted the importance of a renewed focus on building brand…
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How AI helps Kraft Heinz craft better content
Why Kraft Heinz Head Of Data Loves AI-Driven Analytics Kraft Heinz has a new approach…
Where have all the fans gone? A visual breakdown of Music Consumption
Never has music consumption been so divided across literally dozens of services. So to have…
Is blogging still a useful, relevant marketing tool?
Yep, it’s still worth writing, even in this age of chat bots and TicToc. When…
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…
We’re primed for Web3 social media but builders must do this first
The CEO of Aptos Labs says the people working on Web3 social media have the…
Something very interesting is happening in the global music industry!!!
Last week, Justin Bieber agreed to a $200-million deal that would transfer ownership of his…
Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
Magnolia Bakery Ships Its First-Ever TV Spot to Homes Nationwide
Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What…
WHY TWITCH IS MAKING A MISTAKE WITH SUBSCRIPTIONS
A few weeks ago, we wrote about the Creator Economy and how it is parallel to the…