YouTube and Deezer are the most popular audio streaming platforms
SUMMARY An overview of global audio streaming platforms by consumption and penetration in 2018. Over…
Browsing: YouTube
Gillette isn’t the new Nike!
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine…
What Matters When It Comes To Advertising: Connections Outpace Budget
Do you need to spend more on an advertisement for it to be effective? At…
Back to Basics: Maximize your YouTube advertising
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience.…
What’s next for 2019? Influencer marketing trends
Will professional influencers become all the rage in 2019 – or will they disappear as…
Amazon Ran Most-Watched Ad On YouTube In 2018
YouTube on Monday released its list of the most-watched ads and most-most-watched video-game trailers on…
‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals
Facebook had a bad 2018 when it came to trust and privacy, leading to a…
The problem with invisible branding
Average consumers typically have no idea they’re interacting with–or being manipulated by–an algorithm. That’s a…
Four lessons in praise of storytelling
Many winning case studies in this year’s WARC Prize for Asian Strategy told remarkable stories…