How digitally native brands are rewriting marketing rules to target Gen Z
Direct-to-consumer and digitally native brands are rewriting their marketing playbooks in order to get into the pockets…
Browsing: YouTube
Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers…
5 reasons to pay attention to Facebook Watch right now
In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video…
How This Company Used Instagram Marketing To Become A Leading Fitness Brand
Lukas Kurzmann, David Kurzmann and Thomas Mark are three entrepreneurs who, in just three years,…
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Who should brands partner with: Celebrity influencers or everyday influentials?
Platforms like Snapchat, YouTube, and Twitter are losing appeal with influencers and brands as many…
Answer back: How to connect with Gen Z
While Millennials are often dubbed digital natives, today’s teens are truly the first generation of…
3 ways to engage advertising-weary consumers
According to recent research by the American Marketing Association, consumers are bombarded with up to…
How Social Media Is Being Used to Sell Real Estate
Opinion: You never know when a potential homebuyer may be scrolling through your feed Millennials…
Why Live Video is the Apex of the TV-Digital Convergence
Opinion: As the lines blur, the imperative narrows in on ‘right time’ The media industry…