2017 was the year video went vertical
The iPhone X is basically one gigantic screen, but the “notch” right at the top of the…
Browsing: YouTube
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
How Gen Z will redefine retail
Do you finally understand Millennial shoppers? Well, it’s time to move on. Kellie Simpson tells Marketing how Gen…
For Social Video, Marketers Value Engagement Above All Else
And older metrics like brand recall are falling by the wayside Video is rocketing on…
YouTube reveals ‘action plan’ to tackle spate of brand safety issues
YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that…
‘This will blow over quickly’: YouTube’s latest ad scandal is unlikely to hurt its bottom line
Just as controversies roll off Donald Trump, scandals don’t affect YouTube the way that many…
How To Tap Into The Millennial $200 Billion Buying Power With Social Media
With the holiday season upon us, most of us have our sights on indulging (or…
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…
How Google aims to bring TV advertising into the 21st century
TV has traditionally been top of the food chain in terms of ad spend, but…
YouTube Advertising: The Complete Guide to Targeting Options [Infographic]
We’ve looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what’s left? Marketers using…