Facebook top channel for ad recall among millionaires: report
When trying to reach an affluent audience, the channels that marketers use to disseminate their…
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What Instagram Star Louise Delage Can Teach You About Marketing
Meet Louise Delage. She’s the girl women want to be and men want to be with.…
What ‘ Pokemon Go ‘ can teach advertisers
A fundamental human need for community may be the next big opportunity for marketers According…
Making Video Ads That Work on Facebook’s Silent Screen
THE GEICO commercial that made its premiere this summer seemed like a standard 30-second television…
YouTube Monitoring Ad-Friendly Content – To Become More Like TV Networks?
YouTube may be outpacing traditional TV when it comes to potentially offensive, sexual-oriented, or other…
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa’s North American marketing chief and discover how…
7 Books Every Marketer Should Read Before Selling Anything
I’m the first to admit I don’t know everything about marketing. As a 23-year-old, I’d…
YouTube earns kids’ love, says brands survey
A new study has determined something most astute parents are already hip to: YouTube is…
‘Insta-Communities’ Change The Rules For Marketers
What constitutes a community has fundamentally shifted in the Instagram era. In our visually-driven social…
The future of digital video: short, branded content on social platforms
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should…