To Bolster KLM’s Identity, a ‘Charmingly Clueless Approach’ to Humor
QUICK, IS KLM a brand of milk, the call letters for a radio station or…
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Two Ways To Prove That Marketing Works
Many non-marketing leaders don’t fully understand why marketing is essential for the company. That’s why…
How KFC gets the media to do their marketing for them
Last week KFC released a chicken-scented sunscreen, which “sold out” in three hours. You’ll no doubt…
6 Video Marketing Tips to Maximize Your Impact
Do you use video content in your social media marketing? Wondering how to optimize your…
How will the Internet change political advertising?
Go onto the Instagram accounts of Hillary Clinton or Donald Trump and check out the…
How Teens Actually Feel About Social Media Ads
It turns out they don’t hate all of them Kaci Owens, a 16-year-old high school…
Facebook preferred over YouTube for digital video campaigns: report
Facebook is giving YouTube a run for its money when it comes to attracting video…
SHOULD YOU LET A YOUTUBER DO YOUR MARKETING?
Influencer marketing, or the concept of getting a prominent online creator to sell your product…
Simply Measured offers “first social measurement API” for marketers
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and…
Why You Need to Start Video Marketing Now
Have you incorporated video into your marketing strategy? If not, it’s time you should. A…