How to Build a Brand from Nothing
In Leo Widrich’s first few months as co-founder of Buffer, he wrote two to three…
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6 tips to stand out in social media
In the competitive arena of social media, businesses must stand out or risk becoming irrelevant.…
Non-Sponsors Dominate Olympics Marketing
Olympics marketing campaigns got an early start — but mostly among non-sponsors, according to marketing…
Netflix freshens up its logo to mixed reviews
N stands for Netflix’s — and it also stands for “new.” Freshened up “N.”The streaming…
Snapchat’s subtle secrets to success
What exactly is so great about Snapchat? By now, you’ve probably heard of Snapchat. It’s…
5 INFLUENCER MARKETING TRENDS THAT ARE CHANGING THE GAME
By Danielle Wiley and Allison Talamantez There are many tried and true strategies when it…
Autoplay is everywhere, but not all advertisers are buying
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens.…
How well do travel & leisure brands use social media?
Why and how do users of travel and leisure (T&L) products interact on social media?…
Brands stand out with true empowerment
Social media users cannot get enough of empowerment ads Empowerment campaigns on social media have…
Multichannel marketing drives sales
Shoppers more frequently buy products when they see a ton of ads This story was…