Marketers’ 10 Most Common Copyright Questions… Answered!
I get asked some variation of the same 10 questions on a regular basis, so…
Browsing: YouTube
Clash of the titanic brands
Amazon takes on YouTube with launch of Amazon Video Direct Amazon unveiled its own plans to…
Why some brands see Facebook as live-streaming’s future
10 Big Reasons For Marketers To Like Facebook Live Live streaming is suddenly one of…
How brands can create the right video content for each platform
Don’t let them tune out Video is all around us—on mobiles, laptops, tablets and TVs.…
Marketing tech: changing the way budgets are spent
As technology recasts marketing budgets, has Bellwether become outdated and do we need a measure…
YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?
It’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox,…
Storytelling: Out of the Campfire and Into Your Marketing Campaign
Ah, the campfire… it conjures up fond memories of toasting marshmallows, strumming guitars, and, of…
Cadbury ‘memevertising’ campaign should have creative agencies feeling nervous
Cadbury’s new campaign, ‘Tastes Like This Feels’, follows Coke in promising consumers a tangible benefit…
Strategies for Leading your Company through a Successful Rebrand
Rebranding a business is a great opportunity for a company to show how it has…
Celebrity endorsements carry less sway with US consumers
Consumers Trust Non-Celeb Influencers More Influencer marketing is on the rise but some approaches are…