What SXSW 2016 means for mobile marketers
In Austin, it’s perfectly normal to eat nachos for breakfast – a reflection of the…
Browsing: YouTube
Nike’s ‘Better for It’ Women’s Campaign Gets Brand’s First-Ever Scripted YouTube Series
Marketer explains the journey to ‘Margot vs. Lily’ Last April, Nike launched “Better for It,” its largest…
Ad Agency Swears Off Crafting Ads That Objectify Women
Video created by ad executive Madonna Badger to honor her daughters A 2½ minute video…
Social media gaffs of 2016 so far (yes, already)
We haven’t even made it to the end of January yet, but already there have…
5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI
When people think of social media, they often focus on people and content. Even though…
The VR baton is about to be passed from marketer to consumer
The day Oculus launched its Kickstarter campaign, 1 August 2012, is ground zero from modern…
WHY EMAIL AND SOCIAL CAMPAIGNS SHOULD BE INTEGRATED
Integrating data and processes across business departments is hardly reinventing the wheel, and for years…
Behind the ‘ Dear Brother ‘ ad
Dear Brother: Behind the Brilliant Johnnie Walker Ad Made by Students After landing as the…
Video, Snapchat, Data Narratives: Here’s Where Social is Trending for 2016
If Snapchat and video are still scary for you and your brand, you’re probably going to struggle…
How can beauty brands use social for customer targeting?
In the first 14 days of December, there were over 119,000 posts uploaded on Instagram,…