Here’s Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
Back in the early 2000s, the idea of social media influencers was a new concept,…
Browsing: YouTube
CMO Conversations: Erica Probst, Head of Sales, YouTube
2020 has been a momentous year for all sorts of reasons, with huge changes to…
15 Tools to Boost Your YouTube Marketing
2020 has been tough for everyone. Hundreds of businesses have collapsed, and those left standing…
Ecommerce Is (Still) the Next Frontier for Influencer Marketing.
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet.…
How COVID-19 created a new kind of consumer in just 90 days
After two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when…
User Generated Product Building
Lego’s Next Build: Worlds and Characters Created by Its Fans Seeking ideas for TV shows,…
It’s time for tech platforms to stop tolerating the intolerable
To be truly inclusive, the internet needs to get comfortable with exclusion. The internet is…
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
Back at the beginning of the year, specialist publisher Dennis Publishing expected to grow its…
Digital Habits Are Hard to Break
Technology was supposed to be all about welcoming newcomers. But is it This article is…
Here’s the Coup: Subscription Model for Search Engines!!
A Startup Is Testing the Subscription Model for Search Engines Sridhar Ramaswamy—the head of Google’s $95…