Reimagine Marketing Podcast Transcripts
Episode 1: Welcome to the Reimagine Marketing Podcast [MUSIC PLAYING] WILSON: Consumers today are capitalizing…
Browsing: Zappos
The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
It’s time for brands to finally show their true colors!
It’s in times of need that powerful brands are defined. As COVID-19 swept across the…
How Zappos used AI to rebuild its search engine
Zappos, the Amazon-owned retailer that sells shoes, clothing and accessories online, is using machine learning…
It’s more than a long tale!
WHY IT’S HARD TO ESCAPE AMAZON’S LONG REACH IN 1994, SOON after Jeff Bezos incorporated what would become Amazon,…
Why digital transformation is now on the CEO’s shoulders
Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they…
Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
Few would argue about the power and value of educational content – whether a blog,…
A tale of 3 e-commerce titans
As Amazon’s RFP for a second North American headquarters dominates global headlines, it’s important to…
Safe enough to try: An interview with Zappos CEO Tony Hsieh
Organizations are more likely to innovate and thrive when they unleash the potential of individuals…
The 20 Most ‘Simple’ Brands
Consumers in the United States say Google and Netflix are the most “simple” brands, according…