‘Green Swans’ Will Kill Some Brands, Boost Others
Green Swans also take the world by surprise — because of their exponential character, and…
Browsing: Zoom
All eyes on Zoom: How the at home eras breakout tool is coping with surging demand and scrutiny
This story, originally published in Forbes’ May 2020 issue, has been updated to incorporate breaking…
Revamping Sales and Marketing for the Social Distancing Era
Social distancing isn’t going anywhere anytime soon, but your business still needs to make sales.…
MICROSOFT THINKS CORONAVIRUS WILL FOREVER CHANGE THE WAY WE WORK AND LEARN
Microsoft says people’s habits are already changing MicrosoftMicrosoft is revealing more about how people are using…
How agencies are taking client pitches virtual
Across the industry, as everyone scrambles to figure out new ways of working, one more…
Being a Digital Leader Has Never Been More Urgent
While the COVID-19 pandemic may be a health crisis and shock to the system, it…
‘We’re all in this together’? Why brands have so little to say in the pandemic
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
This Is Silicon Valley’s Chance to Step Up for Humanity
With the world on lockdown, tech platforms are now the social fabric. How they act in the…
The renewed importance of SWOT and PEST analysis in volatile and vulnerable conditions
Daniele Lima highlights how returning to SWOT and PEST analysis models can help businesses to…
Technology is anthropology
The interesting thing about the technology business is that, most of the time, it’s not…