It’s not the nicest thing to laugh at others’ mistakes, but sometimes you can’t help yourself. Maybe there’s room for more snideness when it comes to big brand redesigns. You know there were at least a handful of people involved who sat with these decisions for weeks, if not months, and then decided to green light them — only for their project to end up on Redditor onlyahippowilldo’s recent thread, which asked netizens what they thought the “dumbest corporate rebranding” was.
Including a beverage (allegedly) being renamed due to a sports league and more, here are some tales from the corporate world of branding and design that may teach you a lesson in the long run.
The streaming service Max, which was FKA HBO Max and HBO Go
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This article first appeared on digg.com
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