USP(Unique Selling Proposition) is passe! Brands, bring on UFP(Unique Feelings Proposition)

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In an increasingly commoditized world, differentiation, brand loyalty are difficult to achieve. The SOS( Sea of Sameness) is all pervasive. Brands that go the extra mile to create that special feeling in their customer’s hearts, will win the day, market share, mind share.Watch the video here..

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BrandKnew

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