Inside the company’s new Brooklyn lab, the products of the future are taking shape.
As part of this strategy, this spring Adidas opened Brooklyn Farm: a top secret design studio–founded by talent poached from Nike–that develops products that won’t be seen for two years. We got an exclusive first video tour inside the lab, a place that’s about “connecting with young creators, startups, students, and influencers,” Adidas global creative director Paul Gaudio told me months ago. “It is about getting out of our ivory towers and being on the ground, living and breathing culture and creativity.”
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This article first appeared in www.fastcodesign.com
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