Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe 0 By Celtra Staff on September 28, 2021 Branding Share on Facebook Share Share on TwitterTweet Share on Google Plus Share Share on Pinterest Share Share on LinkedIn Share Send email Mail Print Print <iframe> <p>The devil is in the details…</p> <p>It’s the little things that will make or break that big campaign you’re about to launch.</p> <p>If you want to make sure you nail these details, you need to approach it with a design mindset.</p> <p>That’s how <a href="https://www.linkedin.com/in/jo%C3%A3o-paz-8353b490/">João Paz</a>, Head Of Design at <a href="https://us.mullenlowe.com/">MullenLowe US</a>, has approached his maker space where he’s taking the attention to detail the design industry does for branding and applying it towards campaigns.</p> <p>And it’s paying off.</p><div class='mailmunch-forms-in-post-middle' style='display: none !important;'></div> <p>In this episode, we discuss:</p> <ul><li>How to approach a campaign with a detail-oriented design mindset</li><li>Why brands fail to understand their real competition (Spoiler: It’s the internet)</li><li>Why customers can see right through disingenuous causes</li></ul> <p>…</p> <p>This article first appeared in celtra.com</p> <p><em>Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: <a rel="noreferrer noopener" href="mailto:info@groupisd.com" target="_blank">engage@groupisd.com</a> or visit <a rel="noreferrer noopener" href="http://www.groupisd.com/story" target="_blank">www.groupisd.com/story</a></em></p> <div class='mailmunch-forms-after-post' style='display: none !important;'></div><div class='apss-social-share apss-theme-4 clearfix'> <div class='apss-facebook apss-single-icon'> <a rel='nofollow' title="Share on Facebook" target='_blank' href='https://www.facebook.com/sharer/sharer.php?u=https://www.brandknewmag.com/why-it-pays-to-approach-campaigns-w-a-design-mindset-with-mullenlowe/'> <div class='apss-icon-block clearfix'> <i class='fa fa-facebook'></i> <span class='apss-social-text'>Share on Facebook</span> <span class='apss-share'>Share</span> </div> </a> </div> <div class='apss-twitter apss-single-icon'> <a rel='nofollow' href="https://twitter.com/intent/tweet?text=Why%20It%20Pays%20to%20Approach%20Campaigns%20w%2F%20a%20Design%20Mindset%20with%20MullenLowe&url=https%3A%2F%2Fwww.brandknewmag.com%2Fwhy-it-pays-to-approach-campaigns-w-a-design-mindset-with-mullenlowe%2F&" title="Share on Twitter" target='_blank'> <div class='apss-icon-block clearfix'> <i class='fa fa-twitter'></i> <span class='apss-social-text'>Share on Twitter</span><span class='apss-share'>Tweet</span> </div> </a> </div> <div class='apss-google-plus apss-single-icon'> <a rel='nofollow' title="Share on Google Plus" target='_blank' href='https://plus.google.com/share?url=https://www.brandknewmag.com/why-it-pays-to-approach-campaigns-w-a-design-mindset-with-mullenlowe/'> <div class='apss-icon-block clearfix'> <i class='fa fa-google-plus'></i> <span class='apss-social-text'>Share on Google Plus</span> <span class='apss-share'>Share</span> </div> </a> </div> <div class='apss-pinterest apss-single-icon'> <a rel='nofollow' title="Share on Pinterest" href='javascript:pinIt();'> <div class='apss-icon-block clearfix'> <i class='fa fa-pinterest'></i> <span class='apss-social-text'>Share on Pinterest</span> <span class='apss-share'>Share</span> </div> </a> </div> <div class='apss-linkedin apss-single-icon'> <a rel='nofollow' title="Share on LinkedIn" target='_blank' href='http://www.linkedin.com/shareArticle?mini=true&title=Why%20It%20Pays%20to%20Approach%20Campaigns%20w%2F%20a%20Design%20Mindset%20with%20MullenLowe&url=https://www.brandknewmag.com/why-it-pays-to-approach-campaigns-w-a-design-mindset-with-mullenlowe/&summary=The+devil+is+in+the+details%E2%80%A6%0A%0A%0A%0AIt%E2%80%99s+the+little+things+that+will+make+or+break+that+big+campaign...'> <div class='apss-icon-block clearfix'><i class='fa fa-linkedin'></i> <span class='apss-social-text'>Share on LinkedIn</span> <span class='apss-share'>Share</span> </div> </a> </div> <div class='apss-email apss-single-icon'> <a rel='nofollow' class='share-email-popup' title="Share it on Email" target='_blank' href='mailto:?subject=Please visit this link https://www.brandknewmag.com/why-it-pays-to-approach-campaigns-w-a-design-mindset-with-mullenlowe/&body=Hey Buddy!, I found this information for you: "Why%20It%20Pays%20to%20Approach%20Campaigns%20w%2F%20a%20Design%20Mindset%20with%20MullenLowe". 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